Social media advertising cost-per-mille (CPM) ranges between $3 and $7. If you’re a novice, let me explain. What it basically means is for every 1000 impressions, the above-mentioned amount is charged by the advertisement platform (can be a platform like Twitter, Facebook or can be a 3rd party affiliate network)
Here’s the CPM Trend
And here’s the online advertisement spend. It’s soaring
Pieter Levels, founder of many micro-startups like nomadlist, remoteok, hoodmaps, makebook, airlinelist, ideasAI, QRmn - once tweeted that he’d giveaway Macbook Pro worth $3000 to any random person retweeting his tweet instead of spending on Twitter Ads on the New Year's Eve. He literally called spending on Twitter ads would be a waste as this hack would get him a better ROI and it did. Check the results:
9.5k retweets
1.5 Mn+ views
80k engagements
55k profile clicks
CPM close to just $2
Hats off to Pieter Levels
🙏